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How to Make Real Money Selling Books: A Complete Guide to the Book Publishers' World of Special Sales, by Brian Jud
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The worldwide book market generates almost $90 billion annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, airport shops,
gift stores, supermarkets, and warehouse clubs. How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting your product, selling to niche markets, and much, much more.
- Sales Rank: #1624438 in eBooks
- Published on: 2013-03-14
- Released on: 2013-03-14
- Format: Kindle eBook
About the Author
Brian Jud is president of Book Marketing Works, a consulting firm established to help independent publishers market their titles to non-bookstore outlets. He is host of the television series The Book Authority, and is a regular speaker on marketing topics at IBPA’s Publishing University.
Most helpful customer reviews
13 of 13 people found the following review helpful.
Must-have for every self-publisher
By Martine Groeneveld, Author Mommy, Draw Stars on My Tummy
This book is a must-have for every self-publisher. It is filled with ideas, information, resources and practical links to help you sell books outside the book trade.
Being a self-publisher myself of my first book, I missed information on how to actually turn these ideas into practical doing. For example, if you have found a large company that your book would be a great match with, how do you find the right person to talk to? The book talks a lot about the importance of pitching to the right person, but not how to find these people within a company. Maybe that's just pure sales-tactics, and I would need to get another book about that subject, but I would have appreciated at least some information in this book. Especially, because the author has a lot of experience in that field. Also, some (more) examples of pitch letters would have helped.
But overall, a great book for every self-publisher.
12 of 12 people found the following review helpful.
How to make a living as an author
By Michelle Dunn
Making a living as an author is tough, I have been trying to do it for 4 years now and I am still struggling. In this new book by Brian Jud the thought of actually making a living as an author seems obtainable! I am so excited to have read this book, I had to have a notebook by my side because I took so many notes. Brian shares his expertise and knowledge on selling books in a way that can help you make money, gain exposure and be successful. I would highly recommend this book to anyone even considering writing a book, becoming an author or thinking about how much money they could make once they write and market their book. A real eye opener full of resources and tips that will take you to the next level.
8 of 8 people found the following review helpful.
The best book I've read on book marketing and selling.
By Mr. Blank
This book by Brian Jud is a powerhouse of valuable information. In it, Mr. Jud teaches you how to assess your market, meaning, how to understand who it is who might buy your book, and how to make contact with them.
If I had to describe this book in one word, it would be "thorough." Mr. Jud not only explains everything clearly, but he seems to know which areas of marketing and promotion new authors seem to have problems understanding. In order to get past that, he adds extra material to explain the difficult parts from other perspectives. For example, in one area of the book he discusses how to approach book buyers at major chain stores. Then, after telling you what to do, he retells the material from the viewpoint of a chair store buyer, explaining how the buyer gets offers to carry new books every day, so, how does the buyer choose which new books to carry? And, what is it that you can do to help the buyer decide to carry your book.
I have numerous books on how to self-publish and promote books, but Brian Jud's "How to Make Real Money Selling Books Without Worrying about Returns: A Complete Guide to the Book Publishers' World of Special Sales" is by far, the best book I've read that makes sense of how the book business works. His book has taught me where my advantages as a self-published author are, as well as which areas are potential time wasters. I highly recommend this book.
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